Aug 03, 2022
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In email marketing, click-through rate (CTR) is calculated by the number of subscribers that have clicked on at least one link in the email campaign. And 35.9% of the marketers we surveyed said improving it is one of the biggest challenges they face with their email marketing efforts. If you're struggling to boost your CTR, the following email marketing benchmarks will help refine your strategy: 30.7% of marketers said emails featuring new product/feature announcements have the highest CTR. Another 30.7% said the same about emails with special offers or promotions. This likely means consumers are more prone to click on emails that hold valuable information about what exactly your company can do for them — whether it's providing in-demand offerings or enticing deals that could save them money. The workload like this whatsapp number list allows both the vendor and the affiliate to focus on. Clicks are the number of clicks coming to your website’s URL from organic search results. Speaking of value, we also found 38.2% of marketers said providing value through their marketing emails is one the most effective strategies for increasing CTR. Other popular answers include: Crafting effective subject lines (36.5%) Optimizing emails for mobile (29.6%) Including clear calls to action (28.6%) Our data also suggests consumers respond to a more personalized approach to email marketing, particularly segmented emails. Our survey found 52.9% of marketers reported segmented emails have a better CTR than unsegmented, while only 23.8% said the opposite is true. And as we mentioned before, changes in technology can also impact your email marketing metrics, including CTR. 39.9% of the marketers we surveyed said the Apple IOS 15's privacy protection feature reduced CTR —and 34.7% of marketers said the EU General Data Protection Regulation (GDPR) has reduced CTR as well.