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Jul 06, 2022
In Welcome to the Forum
Last year, the number of emails sent and received amounted to more than 205 billion . The world is, without a doubt, addicted to our inboxes. And for that reason, despite what the clickbait marketing “gurus” want you to believe, no, email marketing is not dead. He also won't be dead for the foreseeable future. In fact , research from McKinsey suggests that email marketing is 40 times more effective at acquiring new customers than Twitter and Facebook combined . So if email is here to stay, it only makes sense for marketers to understand it as well as possible. And a big part of that is clearing up the remove background from image dangerous myths that have been repeated so often that they have somehow become “facts”. Today we are going to look at the six worst offenders. 1. Tuesday is the best day to send marketing emails You've almost certainly heard this one. And if you haven't, just play the scene in your head: imagine someone asking you to guess the best day to send a marketing email? Advertising Continue reading below "Okay", you think. "Let's see… It wouldn't be Monday , because people are coming in and catching up. It wouldn't be Friday , because people are getting ready for the weekend. On Wednesday and Thursday , people are already in full swing and likely focused on work. So it must be Tuesday . And just like that, you will have come to the same conclusion as thousands of other email marketers, who accept as a fact that Tuesday is, without a doubt, the most effective day to do email marketing. . Except, well… it's not. Not for everyone, at least. In HubSpot's Science of Email report, they looked at the impact of the day of the week on email open rates. For all but the largest lists, Tuesday was actually the worst day to send marketing emails! I feel like those Tuesday emails get lost in the noise of those other email marketers who diligently obey “best practices.”
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